Monitor Brand Mentions and Sentiment for a PR Agency

Your clients expect you to know about negative coverage before they do. Manual monitoring doesn't scale when you're managing 3+ clients. Here's the agent setup.

The Setup: Per-Client Agent Pair

For each client, create two agents:

Sarah (News Intelligence) — "Brand Monitor: [Client Name]"

Focus area: "[Client Name] and [CEO Name] — all media mentions, press coverage, social media discussions, and industry commentary. Flag negative coverage immediately. Include competitor mentions for context."

Schedule: Daily
Output: Bullet Points

Raj (Content & Data Analysis) — "Sentiment Report: [Client Name]"

Focus area: "Monthly sentiment analysis for [Client Name]. Analyze tone of media coverage, social media sentiment, share of voice vs. competitors, and trending topics associated with the brand."

Schedule: Monthly (1st of month)
Output: Full Report

Integrations

• Slack webhook per client channel: Sarah's daily alerts go to #client-name-monitoring
• Discord for your internal team: all alerts in one place
• Email monthly reports directly to the client contact

What You Deliver

Daily (internal):

• New mentions with sentiment tags
• Crisis alerts if negative coverage spikes
• Competitor mention comparison

Monthly (client-facing):

• Sentiment trend chart (improving/declining/stable)
• Share of voice vs. competitors
• Top themes in coverage
• Recommendations for next month's PR strategy

Scaling

3 clients × 2 agents = 6 agents. Daily + monthly runs = ~200 credits/month per client. Starter plan for 1-2 clients, Pro for 3+.